Retail trends for 2022
After months of pandemic, the various delivery services, pick-up, online shopping, shopping from anywhere and at any time on cell phones or computers, showrooms or supply centers are some of the trends that will continue in the retail market this year in Mexico and other parts of the world. These are some of the trends that will continue in the retail market this year in Mexico and other parts of the world.
Here are some of the retail trends for 2022:
- Diversity in payment systems, nowadays consumers no longer only use cash, but have an important variety of options. Among them, credit and debit card payments, electronic transfers, virtual wallets, Paypal, Google Pay, Mercado Pago, Apple Pay, Amazon Pay, Bitcoints, and even other cryptocurrencies, so having different methods to make a purchase is a service that the user can be grateful for.
- Listening to the user, to satisfy customer needs it is important to pay attention to new trends and demands, with this action we will be able to include the customer within a value proposition and thus provide real value to solve those needs.
- Fast and flexible delivery, today’s consumers want to choose where, when and how their order is delivered. As a result, the demand for same day delivery is growing exponentially and is expected to increase significantly this year. The goal is to improve basic elements such as delivery, packaging, warehousing, distribution, transportation, routing, among others.
- To enhance the experience and not the product, several stores have upgraded and implemented new technologies such as virtual reality, artificial intelligence and robotics. In order to collect firsthand customer data and maintain a constant feedback loop between consumers and brands.
- Pick-up, users are more connected to technology. The pick-up service is intended to help consumers get their purchases more easily to their homes which translates into time savings, creating a new need when purchasing a product. However, having this service can be very convenient for people who make purchases through their smartphone, since they can pick up their items at a pick-up point that is on their way home or near their work, avoiding spending time in lines and other types of inconveniences.