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SWOT: Strengths, Weaknesses, Opportunities, and Threats. We teach you how to do it

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SWOT is an internal analysis to know the current state of the subject of study. It serves to know the skills in which we are better developed, as well as some areas of opportunity and weaknesses we have.

We share with you the step by step instructions on how to create your SWOT:

  1. Define the objective for which you want to carry out the study. If it is to have medium-term objectives or if it is to improve in the areas of opportunity.
  2. Define your main threats, these are caused by external factors that influence the environment. 
  3. Opportunities are external and are taken from the environment to improve. List some that can be worked on in the short or medium term, and that can be implemented in your space or workplace.
  4. What are my strengths? Strengths are all the advantages we have to achieve our objectives, they also help us to obtain better results in our day to day work.
  5. Detecting your weaknesses, they are internal negative factors that hinder or obstruct us in the realization of our plans. They represent obstacles to achieve objectives.
  6. The ideal is to take advantage of all the positive aspects to improve those internal and external areas of opportunity and to be aware of what is hindering progress towards the achievement of objectives and goals. 
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The importance of the cloud in the world of work in 2021

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Platforms and services to host information became much more relevant during the confinement. Here we present the importance it currently has within the working world.

  • For personal use: allows greater control of documents, files, clients and accounts to be attended. Provides accessibility to have materials at hand without the need for a device such as a computer and to be able to download them instantly through a smartphone. 
  • Team: they can visualize the different graphic materials and documents the team is working on. Make presentations and documents together and then share them with clients, etc. In this way, time can be optimized and tasks can be carried out in short periods of time that could take hours more individually.

You can share anything from a Word document to larger files such as videos and photographs. It is a space to safely store documents and have them available if the source device should fail or have errors. Or if you prefer to have the files there from their origin and thus do not saturate the hard disks or memories of the physical devices, thus making a more optimized work.

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Inclusive companies, it’s never too late to join us

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Being an inclusive organization represents a series of steps that must be taken internally to reach this level, know them:

Diversity is a quality that represents all human beings and day by day companies are becoming more open in terms of personnel selection. For carrying out specific functions or profiles that can be represented by cognitive skills, regardless of who performs them. 

Diversity is a quality that represents all human beings and day by day companies are becoming more open in terms of personnel selection. To carry out specific functions or profiles that can be represented by cognitive skills, regardless of who performs them.

Promoting positions for people with disabilities is the first big step towards becoming an inclusive company. According to a study by OCCMundial, related to labor discrimination, the main reasons for professional exclusion are different abilities, gender, physical appearance, sexual orientation, and socioeconomic level.

Being a company that breaks and leaves the paradigms has as a benefit a better internal and external reputation. It generates greater interest in the younger generations to join as potential collaborators and promotes a much more pleasant work environment for everyone.

Another great benefit of being inclusive is that employees feel proud to be part of a company with these qualities, so the sense of belonging increases, and the shirt is well worn.   

For the younger generations, being part of something, in this case, a work team, and having a sense of belonging is vital. 49% of those interviewed in the OCC study said they would change jobs if they felt they were not valued in their organization.   

How to implement this way of working? It can be by means of fixed policies that the current collaborators know and by promoting this type of attitude with the team. In this way, in the medium term, the organization will be completely inclusive and new team members will automatically adopt these behaviors.

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Labor empowerment, how to develop it?

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Empowerment is much talked about in different social spheres, however, it can also be successfully developed and executed in the world of work. Learn more about our recommendations.

Increasing the level of commitment at work is the first step, when the function is carried out with small acts then you can make larger adjustments generating that your perception of the organization will be much better. 

Once this point is achieved, you will be able to carry out other functions. Organize your time well and little by little you will feel a greater sense of belonging to the organization. You will see the organizational culture of the company as part of your culture and you will be able to assimilate many of its activities or processes. 

Your productivity will be boosted personally and with your work teams. On the social side, your level of interaction with other people will be much more fluid and secure, after a period of time and if you do it the right way, you will be able to move up to a better position.

The parts involved in labor empowerment are: social and cultural. The other two are psychological and political, where they will look after your personal interests or professional plans that you have individually. You must set goals and work to achieve them.

In politics, motivation and leadership are the main virtues or axes that govern this point. Knowing how to motivate and share these ideas with the rest of the team, being an example for others, and achieving objectives are the results of good political empowerment. Living empowered: reduces stress, absenteeism, and facilitates the conciliation between work and personal life.

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Achieves and achieves objectives through cordiality

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The achievement and closing of negotiations is related to the education and cordiality showed within the process. Know some of its benefits.

1. Having a good product is not enough

Having a good product or service to offer will attract the attention of some customers, however, the treatment and follow-up given to each one is an essential part of a negotiation, if this environment does not exist the negotiation will most likely end up falling through.

2. Equality and values

Treating any person as an equal and maintaining cordial and polite language will open the doors of almost any business or new client. To develop this skill you could start using this method with the rest of the partners and with other areas, you will see how the work environment begins to change for the better.

3. Respect is not the same as servility.

Showing politeness in a negotiation, as well as interest in the other person manages to generate a cordial and respectful relationship. Do not hesitate to implement it, this does not mean that you are helpful but it will be synonymous of education. 

4. Failure of cordiality

If the developing relationship fails, any authority and respect that has been generated in the past will be lost. The main case where this confrontation may occur is when debating different agreements or points of view with the other negotiator. Beyond imposing positions, reaching beneficial agreements will be the key. 

5. More than professionals, we are people

Representing the human side rather than the negotiating side will make space a much more pleasant place for both of you. Remember to always keep this point in mind and surely many negotiations will be closed in a satisfactory way.

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These are the areas in which job offers in organizations are going to grow

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Although there are several areas in the organizations, due to the current situation it is estimated that these are the ones that mainly help to reactivate the economy and attract new talent within the organizations, know them:

Customer Success: 

According to the World Economic Forum, profiles specialized in Customer Success are expected to have a growth and greater dynamism within the labor market, increasing functions that generate a development of up to 70% within their area.

Sales: 

One of the main areas in charge of mass purchases is undoubtedly sales. These profiles focus on analyzing and filling the specialized needs of each client, generating large amounts of capital through their expertise in customer satisfaction. 

Systems:

Having a presence in the digital world, today more than ever, plays a key role in the survival of organizations. IT profiles in addition to being in charge of the internal welfare of the company in terms of software and hardware now also fulfill the function of maintaining an external image of the company through websites, e-commerce platforms among others. 

Product development:

2021 is a year out of what we are used to, the needs of consumers are not the same as before, in this way the area of product development within organizations, will have to stand out to generate items or services that meet these new customer needs, and then position itself as an innovative company, which seeks to keep captive a certain segment of the population.

Marketing: 

Together with IT, marketing and advertising teams will have to focus efforts on the digital presence of brands to generate conversation, reach new audiences and grow followers in social networks for specific actions such as site visits, communicate information, generate sales, among others.